Home for the Holidays: Writing a Holiday-Based Project

We all love the holidays—a time to eat, celebrate traditions, and be with family. Ratings, though, tell us that these universal experiences can also be good for business. Just look at the ratings dominance of channels like Lifetime or the popularity of Netflix’s Christmas films. And the benefits of holiday-set fiction extend even further. As a writer, you can draw in new audiences by using holiday pieces as marketing funnels. This course will examine a variety of factors related to holiday writing and how to utilize it as a crucial marketing opportunity.

To begin, we’ll discuss what marketing funnels are and how novellas or novels set around holidays can up your reader base. On the level of content and research, we’ll examine popular holidays to explore throughout the year, like Valentine’s Day and Halloween. Of course, we’ll also cover the winter holiday season with Hanukkah and Christmas and how to research holiday traditions outside of your cultural experience respectfully. Finally, in a larger context of integrating an engaging plot, we’ll dish on our favorite holiday tropes and archetypes.

Come get in the holiday spirit with us!